MA Graphic Design: Critical Journal

Phase 4 (wk 19-24) Deliver. Final Production Period. Submission & Launch of MA Project and Next Steps.

Final Outcome: Web Design: Home Page Real World Application: Web Design: Print Shop Page Print Design Product Visuals: Web Design: Art Commissions Page Web Design: Art Shop (Original Artworks) Branded Assets: Invoice Template Letter Head Certificate of Authenticity Business Cards Product Design: Printed Stationary, Packaging & Homeware Next Steps: Evaluation: This project offered a pivotal…

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Phase 4 (wk 13-16) Deliver. Further Development, Peer Review & Report Draft

The original study of the Lime Hawk Moth has evolved into a recurring motif within my recent practice, explored through both illustration and pattern design. Traditionally associated with darkness and marginality—often overshadowed by the more conventionally celebrated butterfly—the moth also became a central element in GDE730, where I incorporated it into the Imprint logo as…

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Phase 3 (wk 11-12) Design development. Ongoing concept and project refinement.

Reflecting on the Imprint Collective (GDE720) The individual report has provided a valuable opportunity to engage deeply with the themes and questions that have consistently motivated my development as an artist and designer. The integration of academic research within the critical report, alongside a studio practice model, has enabled meaningful reflection on my creative identity…

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Phase 3 (Week 9-10) Tutor and peer review of work to date.

Polly Morgan Polly Morgan is a fine artist whose sculptural practice explores the medium of taxidermy to create challenging narratives by combining conceptualism and craft. Using only ethically sourced specimens, her work incorporates contemporary images and objects to explore a dynamic range of socially relevant topics, transcending ‘Victoriana’ associations of with taxidermy and its ornamental…

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Phase 2: (Week 5-6) Skills and design experimentation – Short project warm-ups and project planning.

Jessica Roux Illustration Jessica Roux’s illustration practice infuses the natural world with a mystical, almost otherworldly quality. Her intricate, hand-drawn style transforms flora and fauna into symbolic representations that evoke a sense of wonder, spirituality, and the untamed wildness of nature. The fine details she brings to life in her depictions of plants and animals…

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Phase 1: (Week 3-4) Question & Refinement Developing of Key Themes & Areas of Interest.

Key topics/ areas of interest Further Research: Art, Women and Children? In an interview with Red Magazine, Emin maintains that having children would “compromise” her work. “I know some women can. But that’s not the kind of artist I aspire to be,” she says. “I would have been either 100 percent mother or 100 percent artist. I’m…

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Week 8

Process For this outcome I wanted to pay tribute to Brinklow pottery but from the perspective of a granddaughter. Therefore I aimed to amalgamate traditional exhibition catalogue or Artist biography with more creative storytelling. I experimented with an illustrative approach in order to create a more whimsical childlike feel appropriate to the nostalgia I experienced…

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Week 7

Week 7: Lecture – Content Review Angharad Lewis: Head of visual communication at the Cass School of Art, Architecture and Design I didn’t study graphic design, I studied English literature and History of Art for my undergraduate degree. That was a combined degree. I was really interested in Fine Arts but also loved writing so…

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Week 6

https://blackcountrymuse.webs.com/folklore https://www.expressandstar.com/news/Features/2023/03/23/the-painful-link-between-the-salem-witch-trials-and-west-midland-quaker-families/ Romantic/ Gothic Art https://www.wolverhamptonart.org.uk/ebb/ Folklore https://blackcountrymuse.webs.com/folklore Black Country accent/ dialect: Anglo saxon/ Germanic origins Red House Glass Cone: https://www.dudley.gov.uk/things-to-do/museums/red-house-glass-cone/glass-workers-roles/ The Cradley Witch https://www.expressandstar.com/news/Features/2023/03/23/the-painful-link-between-the-salem-witch-trials-and-west-midland-quaker-families/ The Black Country Museum: Women’s Rights Traditional Sign Writing https://www.narrowboatpainting.co.uk/narrowboats-painted-by-john-sanders

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Week 5

seminal event socially, politically, 1984 coal bastardisation of iconic images cultural importance – graphic canon british social political landscape – readressing willful ignoranc epunk aesthetic women – rage against patriachiacal society – activism democratising design – work drawing on inspirations of other people – inclusive ethics of design – meaning in workcollective body of work-…

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Week 4

https://petkeen.com/animal-shelter-statistics-uk/#5_Of_all_pets_that_enter_UK_animal_shelters_only_11_are_reunited_with_their_owners_Researchgate https://www.peta.org/features/animal-experimentation-statistics https://www.gov.uk/government/statistics/historical-statistics-notices-on-the-number-of-cattle-sheep-and-pigs-slaughtered-in-the-uk-2023/monthly-uk-statistics-on-cattle-sheep-and-pig-slaughter-and-meat-production-january-2023-published-16-february-2023 https://nbnatlas.org/ https://www.theguardian.com/environment/2017/jul/17/uk-has-nearly-800-livestock-mega-farms-investigation-reveals https://animalclock.org/uk/ https://www.thebureauinvestigates.com/stories/2017-07-17/intensive-numbers-of-intensive-farming https://countinganimals.com/ https://www.thebureauinvestigates.com/stories/2016-08-28/severe-welfare-breaches-recorded-six-times-a-day-in-british-slaughterhouses https://records.nbnatlas.org/explore/your-area#52.4826865|-2.1658038|12|Arthropods https://www.foodstandards.gov.scot/publications-and-research/open-data-portal/animal-welfare-data With the growing amount and accessibility of data, data visualisation is becoming increasingly important. Not only does visualised data represent large quantities of data coherently, it doesn’t distort what the data has to say and helps the user discern relationships in the data. According…

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Week 3: Complex Simplicity – Big Data

WRITE UP NOTES Fenton’s perspective was extremely valuable to my practice which is largely inspired by my previous experience in fine art. The concept of photo vis blends creative disciplines, enabling data to be represented in more artistically expressive and technologically innovative ways. In some cases, the final artefact becomes an interesting piece of visual…

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Week 2: Complex Simplicity| Story Told

Reforming and projecting a new future in a type design I don’t expect using 33% less ink to save the word directly, but I expect it to be one step in a bigger conversation about how we can save things. I expect it to be one gesture that triggers you to think about what else…

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Week 1: History Revealed

http://www.holytrinityamblecote.org.uk/Complete%20Mem%20Index%20Part%202pp.pdf BRICK Making http://blackcountrystudiescentre.co.uk/lockdown-learning-black-country-bricks https://www.expressandstar.com/news/2012/12/21/delight-as-corbett-hospital-site-gates-renovated/ https://www.dorothearestorations.com/case-studies/corbett-hospital-gates Resource Material Critical Reflection: Baines, Phil (2003) Signs, Lettering and Environment  Baines (2003) examines the social function of signage systems and how the visual texture of a specific location can be influenced by an ongoing tension between utility vs personality. As the overarching theme in his book, he dissects the…

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Week 12: Outcome and Ambition | Project story, evaluation and conclusion

Finalised Design Outcomes: Further Development: Animated Logo Video Further Development: Final Web Design: Evaluation Research Course Material Outcome and Ambition | Interviews How does project evaluation help you, your clients/ audience measure effectiveness of your final outcome? Torsten Posselt (FELD) highlighted the variation of approaches when evaluating a project, from extensive reports for larger project, smoother…

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Week 11: Design Development | Peer reflection, thinking by doing, testing and refining design

Design Development | Interviews Critical feedback is something that is really important. The problem is it hurts Torsten Posselt, (FELD) The common themes throughout the Design Development Interviews regarding critical feedback were necessity and the idea of personal pain, embarrassment and discomfort when dealing with negative responses or challenges. For instance, Torsten Posselt, (FELD) acknowledged, “Critical…

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Week 10: Design development | Peer reflection, thinking by doing, testing and refining design

Design Development | Interviews Q: Please identify and explain a development process / activity where you had to evolve amore revolutionary approach to solve a project. Torsten Posselt, FELD “Is the machine knowing all the information really the thing you trust? Is this more based on communication and the way you communicate?” Torsten exemplified a revolutionary…

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Week 9: Concept Development

Case Studies Please describe a case study where innovative design thinking and fresh insight enabled a surprising project outcome Torsten: kinetic rebok logo CYCLING:RAFA dutch railway: Luke Veerman, Eden Spiekermann AWWWARDS, (2018) Redefining Reality with Geoffrey Lillemon, Creative Director of W+K’s Department of New Realities. Available at: merging tech and art creating new realities taking art out…

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