All articles filed in cathydaviesart

The greatest risk is not taking one Paula Scher Concept Development | Interviews Torsten Posselt, FELD “failing is a very important part in a designer’s work these days” “If you are like, ‘oh I’m not confident in this area’, and you just go around that area and always avoid it, you will never make mistakes…

Positioning and Trends | Interviews How do themes and trend forecasts help to ensure a project is planned and positioned effectively to deliver its strategic goals? Although trends inform design by anticipating needs and changes, Torsten Posselt (FELD), discussed how trend analysis can overwhelm/ overcomplicate the design process and sometimes have to be revised later…

Course Material Reflections Brief and Strategy | Interviews How do you develop a strategy and project plan for a client/ audience in a continually evolving global market. Torsten Posselt FELD, Studio for Digital Crafts, Berlin Although Torsten highlighted structural and technical considerations of project strategy, he expressed a human approach, emphasising the importance of effective…

Torsten Posselt: The FELD Studio for Digital Crafts, Berlin Advantage of deliberately choosing design direction against your own preferences in order to open up new possibilities: “It is very interesting to try to take a little bit of a detour and identify kind of new areas for yourself that are not based on your preferences,…

Finalised Project Deliverables: Sequence Montage Title Sequence Design: Promotional Documentary Film Poster: Feedback and Personal Reflection: Coming from a fine art background, I feel that I successfully balanced impulses towards subjective creative expression with the need to implement audience driven strategy. I feel that the final designs referenced my creative interest in history, religious studies,…

Walker Art Centre (2011) Graphic Design: Now in Production. Using tools to design tools Busy Town Evolution of tools Devaluation of tools due to automated Self publishing = publishing the self Logos: importance of brand identity the business of doing unique things – “fulfil the human need to be surprised” Mad Culture; Jeremy Lesley: printed…

Brief Analysis | Podcast Videos Vince Frost: Design your Life apply design principles holistically to real world scenarios; health and metal wellbeing editorial project expanding into creation of a brand creating a dialogue and community around a certain topic Sam Bompas –Bompas & Parr “I always think everyone’s got really great ideas. I get vexed when…