Finalised Project Deliverables:
Sequence Montage Title Sequence Design:
Promotional Documentary Film Poster:
Feedback and Personal Reflection:
Coming from a fine art background, I feel that I successfully balanced impulses towards subjective creative expression with the need to implement audience driven strategy. I feel that the final designs referenced my creative interest in history, religious studies, symbolism and ambiguity but in a subtle enough way to resonate with a contemporary audience which may still be sceptical of animal rights agendas. For example, the film poster included a Christological cross like type formation and use of line symbolising confinement and restriction, but in a minimalistic, stylised way which creates a sense of brand identity. With regard to the title sequence, feedback suggested that it was still quite subjective or dramatized for a documentary genre and could have included more factual suggestions of statistics etc. If I was to develop this further, I would analyse the conventions of
title sequences specific to the documentary genre. I would also implement a more strategic process of story boarding in order to have increased creative control and create more considered sequences, possibly also informed by other tools and processes such as illustration/ 3D. However, this process has helped me identify ways of overcoming creative block or fear of the ‘white page’, particularly making by doing; I found that physically engaging with content and tools helped me most to discover practical connections between ideas. Being interested in videography and branding, I’d like to continue exploring how design can be used to empower real world initiatives aimed at specific subcultures within the vegan and animal rights movements, including ethically animal focused environmentalism and the human rights and social justice side of the movement.
CATHY DAVIES 